24-10-2023

• In continuation of its marketing plan to launch its new products in all regions of the Kingdom, the AED Sales and Marketing Department, represented by its Marketing Communications and Product Marketing Departments in cooperation with Standard Projects Sales and Wholesales Departments, recently held a launch ceremony for the new generation of Raysan distribution boards and Masa switches and sockets.
• The event took place at the JW Marriott Hotel, Riyadh, in the presence of approximately 350 consultants, real estate developers and distributors.
• The ceremony was inaugurated with a speech delivered by Eng. Mohammed Fahad Al-Othaim, General Manager of Sales and Marketing at alfanar Electrical Division, in which he welcomed the attendees and thanked them for their trust and continued support. He said: “We are here today presenting to you a new group of products that represent the fruit of our continuous efforts in research and development and are the result of modern technologies and high-quality materials, copied with unrivalled designs to guarantee your safety and protection, in addition to continuing our approach to providing warranty and free technical support service in various regions of the Kingdom.”
• The ceremony included a presentation by Eng. Khaled Husam, LVDB Product Manager, and Eng. Khaled Sandouka, Wiring Accessories Product Manager in AED Sales and Marketing Department, during which they reviewed the characteristics of the new products, and shed light on alfanar’s commitment to international and national standards, and the strict inspection and testing stages that products undergo during all stages of manufacturing to ensure their compliance with international quality standards before being put on the market.
• The ceremony also included a seminar on safety requirements in electrical products, attended by representatives of official authorities from the Saudi Building Code, Saudi Standards, Metrology and Quality Organization, and Ministry of Industry and Mineral Resources.
• Attendees had the opportunity to see up close the newly launched product designs through the interactive, sleek and modern displays, which received great interaction reflected by the volume of participation and positive responses. The attendees expressed their sincere thanks to alfanar management for organizing events that give the opportunity to learn more about alfanar products’ technical characteristics that distinguish it from its competitors.
• It is noteworthy that this event is part of a massive campaign organized by AED Sales and Marketing Department in the major cities in the Kingdom, where two product launch events were organized in each of Kempinski Al Othman Hotel in Dammam and Jeddah Hilton Hotel, targeting approximately 500 customers and partners, providing that similar product launch events in the remaining cities of the Kingdom will be scheduled during year 2023.

12-10-2023

• H.E. Eng. Khalid AlFalih, Minister of Investment of Saudi Arabia, recently visited alfanar SAF (Sustainable Aviation Fuel) project in the United Kingdom. The minister was warmly received by Eng. Amer Alajmi, EVP, and Mr. Mishal AlMutlaq, CIO of alfanar Projects.
• The advanced technologies implemented in the SAF project were showcased during the Minister’s tour. Amer stated that “H.E.’s visit is a testament to the collaborative efforts between the Kingdom of Saudi Arabia and global industry leaders like alfanar Projects.” Mishal added, "We are honored to play a pivotal role in realizing Saudi Arabia's vision of becoming a leading global hub in the energy sector while championing sustainability and clean energy initiatives."
• H.E. the Minister expressed his admiration on his personal account on X platform where he posted, “I visited the Saudi alfanar Company’s project to produce sustainable fuel aircraft in the British city of Teesside, and all of this inspires pride and reflects the progress of Saudi companies and their well-deserved access to global leadership".

9-10-2023

• In line with the rapid changes taking place in the electric vehicles sector and the vision of the Kingdom of Saudi Arabia for Green Initiative 2023, the Riyadh International Convention and Exhibition Center recently hosted the EV Auto Show 2023, held October 9 to 11, 2023, in cooperation with major distinguished international and local companies in the electric vehicles industry.
• The exhibition aims to promote sustainable mobility, highlights the latest developments and innovations in the electric vehicle industry and provides the opportunity for participants, decision makers and automotive industry experts to showcase their electric vehicles and electric charging equipment and infrastructure services.
• alfanar participated in the exhibition activities through a modern stand that showcased its latest solutions for electric vehicle charging equipment, the alfaCharge product range, as well as the sustainable solutions that alfanar offers for all types of charging stations such as off grid solar charging solutions, hybrid solar charging solutions and energy storage system.
• The alfanar stand attracted large numbers of guests, including Deputy Ministry of Municipal Rural Affairs and Housing, who expressed their admiration for the high level of technology provided by alfanar through the localization of this industry.
• The conference, which accompanied the exhibition, featured sessions and dialogues with official speakers where the latest discoveries in automotive industry technologies were discussed. More than 30 government agencies and approximately 2,500 representatives of major companies participated in the conference.
• Being one of the panelists of “E- Mobility in Saudi Arabia” panel discussion, Mr. Abdulmuain Al-Soufi, EV Chargers Manager at alfanar Electrical Division, said: “Out of our commitment to innovation and excellence, alfanar is keen to pave the way for a sustainable, environmentally friendly future by providing world-class electric vehicle charging solutions and thereby achieving the Kingdom’s vision for the sustainable transformation to clean energy.”

12-3-2023

• alfanar had a remarkable presence at Middle East Energy 2023 held at the Dubai International Exhibition Center, from March 07-09, 2023, under the sponsorship of H.H. Sheikh Maktoum Bin Mohammad Bin Rashid Al-Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance.
• MEE 2023 was inaugurated by H.E. Saeed Mohamed Altayer, Managing Director and CEO of Dubai Electricity and Water Authority, who welcomed high ranking officials and decision makers from the energy sector and utility companies and asserted the importance of this venue as a global platform specializing in the energy sector.
• Being the Exclusive Diamond Sponsor of MEE 2023, alfanar succeeded in distinguishing itself as the most active company among 900 Exhibitors with its largest pavilion, high traffic of stand visitors, and the significant presence of the alfanar brand throughout the exhibition halls.
• The pavilion attracted the attention of VIP’s, government officials, and senior-level industry decision makers including H.E. Saeed Mohamed Altayer and high-level delegation from Sharjah Government. Visitors to the pavilion were greatly impressed by the displays of the latest collections of alfanar’s energy solutions and products, including renewable energy, EV charging, smart home and buildings, smart grid and network automation, and innovative collections of high-tech low, medium, and high voltage electrical products and solutions that meet the Gulf, Middle East countries, and Saudi market requirements.
• The pavilion featured alfanar products and solutions produced in its manufacturing facilities from around the world, including “KOPP” in Germany, “CONTACTUM” in UK, “ZIV” in Spain, and “Senvion” in India.
• Alongside MEE 2023, alfanar participated as the Gold Sponsor of MEE Strategic Conference that gathers decision makers and executives from the energy and utility sectors from around the world to share the latest updates in the Energy and Grid Technologies. Two panelists from alfanar participated in the Strategic Conference sessions: the first one by Eng. Wasim Malouhi, CEO alfanar Global Development on “Hybridization of Renewable Energy Projects” and the second one by Arturo Fraile, Board Member of alfanar ZIV on “Digital Transformation of Grids”.
• On the sidelines of the MEE 2023 Exhibition, alfanar signed several strategic and partnership agreements with renowned regional and international companies in various business sectors. The agreements are in line with alfanar’s vision of building distinguished business relationships that embrace technological advancement in manufacturing and product development and expanding new horizons for its business activities in sustainable energy and digitalization.
• At its pavilion, alfanar also held several seminars daily that tackled important topics, including smart grid marketing trends and solutions, smart housing solutions, safety and protection RCBO, PV solutions, and EV car chargers.
• It is worth mentioning that alfanar set a precedent at the level of its participation by inviting about 300 clients and 160 employees from its various departments in alfanar Electrical Division to visit its pavilion at the exhibition so they could become better acquainted with the company’s capabilities in energy solutions, and to witness the company’s outstanding success at this international forum.


• A briefing video on alfanar’s participation: Click here

7-2-2023

• alfanar recently participated as a platinum sponsor in the 7th edition of the annual In Kingdom Total Value Add (IKTVA) Forum and Exhibition 2023 organized by Saudi Aramco from January 30th to February 2nd, 2023 at Dhahran Expo, Dammam. Inaugurated by His Royal Highness Prince Saud Bin Nayef, Governor of Eastern Province, in the presence of HRH Prince Abdulaziz bin Salman bin Abdulaziz Al Saud, Minister of Energy, under the motto, “Accelerating Future Success”. His Highness welcomed participants from high-ranking government officials, decision makers and company executives.
In his opening address HE stated “The IKTVA program is an unmatched experience to create tremendous business opportunities for the national economy and private sector through investing in the development of the local supply chain to boast it to a global level and thereby give it a distinctive competitive advantage, and a platform to strengthen readiness and resilience for tackling the upcoming calendar year by forging collective localization efforts in different focus areas, such as sustainability, digital, industrial, manufacturing and others.” alfanar’s stand witnessed a heavy footfall of high-level executives from across various industries eager to know about the products and services that alfanar offers. Visitors included H.E. Eng. Bandar Al Khuraif, Minister of Industry and Mineral Resources, and his deputies, who were warmly received by Eng. Abdul Salam Al Mutlaq, Chairman of alfanar; Eng. Mishal Al Mutlaq, Chief Investment Officer at alfanar Projects; Dr. Raed Aleid, VP Sales and Marketing AED, and Eng. Amer Al Ajmi, EVP Sales and Marketing, alfanar Projects, and alfanar business unit executives. At its stand, alfanar displayed its latest solutions in the renewable energy and engineering services sectors, in addition to its portfolio smart grid solutions. The forum’s agenda was comprised of an array of 30 workshops including sessions on cloud computing, blockchain, holographic technologies, enterprise cyber security, artificial intelligence, and SPARK, a world class energy hub. The sessions were conducted by specialists and experts from different companies and organizations to showcase investment opportunities that support digital transformation and business growth and encourage long-term partnerships. Being one of the keynote speakers of the event, Eng. Amer Al-Ajmi, Executive Vice President of alfanar Projects, delivered a speech in which he outlined alfanar’s experience in localizing the electrical industry and its plans for expansion and growth in light of the qualitative leap the world is witnessing in the field of sustainable energy and digital transformation. Al Ajmi shed light on the optimal investment environment that the government is providing to encourage local investments in different sectors and support local content initiatives like Made In KSA. He praised the great role that Aramco plays through the IKTVA program in achieving Vision 2030 in the national transformation. On the sidelines of the Forum, alfanar entered into two MOU’s, one with Aramco on “New Micro Data Center- Cooling Technology” signed by Mr. Pascal Hoerter, President AED, and the second a $1.5 billion joint cooperation MOU with Daewoo in the petrochemical and oil and gas sector which was signed by Eng. Amer Al-Ajmi. Additionally, alfanar, represented by Eng. Raouf Ezzie, signed two agreements; the first one with SEC on “Localization of SRMU” and a second agreement with Baker Hughes on “Localizing the Artificial Lift products; ESP Cables, Transformers and Variable Speed Drives”. During the event Eng. Amer Al-Ajmi received a token of appreciation, in gratitude for alfanar's sponsoring IKTVA Forum and Exhibition. This year the four-day show attracted more than 180 investment opportunities in 10 sectors and witnessed the participation of more than 290 companies and 30,000 visitors.

18-12-2022

• alfanar had a remarkable presence at the 10th edition of the Saudi Arabian Smart Grid Conference 2022 as a strategic sponsor. Under the theme “Integrated Solutions for Sustainable Energy” and the patronage of the Ministry of Energy, the conference was held at the Hilton Riyadh Hotel on December 12th to 14th 2022 in the presence of some of the largest power utilities, technologies and telecommunications companies from inside and outside the Kingdom.
• At the opening ceremony, honorary plaques were awarded to the sponsors of the event in gratitude of their support to the event. Eng. Abdul Raouf Eizzi, Executive Manager, AED Project Sales, received the honorary plaque on behalf of alfanar.
• During the conference, a partnership agreement for the establishment of Alpha Benyah Company were exchanged between alfanar Company, represented by Eng. Amer Alajmi, Executive Vice President of alfanar Projects, and Benyeh Group, represented by Eng. Ahmad Makki, CEO and Chairman of Benyeh, wherein Alfa Benya aims to provide technologies and highly qualified human resources in the fields of information technology and cybersecurity, as well as smart cities and data centers (DCs) in support of the Kingdom's 2030 plan.
• The 2022 Saudi Arabian Smart Grid Conference witnessed the participation of 55 key speakers from decision makers to industry experts and high-ranking MOE officials, who outlined the Kingdom’s outstanding efforts in localizing the Smart Grid Industry and its importance in the development of the power sector. The conference explored the latest innovations in power generation, transmission, and distribution, as well as discussing the role of advanced technologies like IOT integration with Smart Grid systems. alfanar put forward three technical papers at the conference; the first was presented by Eng. Amit Kansal, CEO- MED Senvion-alfanar, focused on solar energy systems, wind energy and hybrid energy solutions.
• The second paper was presented by Arturo Fernandez, Head of Global Sales of ZIV- alfanar, who highlighted the importance of adopting a culture of innovation, the use of new business models and technologies, and collaboration between service providers and customers.
• The third paper was entitled, “Women in Power” presented by Ms. Hind Alqahtani, Business Development Lead, who outlined alfanar’s success story in empowering the role of women in the energy industry.
• alfanar’s unique stand attracted many visitors, including Dr. Abdulrahman Ibrahim, Governor of Water and Electricity Regulatory Authority, and VIP officials, who were received by Eng. Sabah Al-Mutlaq, alfanar Vice Chairman. The visitors were interested in hearing alfanar’s localization plan for smart metering products and its plans for renewable and sustainable energy.
• Unveiled at the stand were alfanar’s latest Smart Grid Products & Solutions, including the newly developed Smart Meters for KSA market, Smart Ring Main Unit products (RMU), and Distribution Automation Systems (DAS) Solutions.
• On the sidelines of the conference, alfanar hosted a delegation of local and international participants in Medinet alfanar Alsinaiya (alfanar Industrial City) to get acquainted with the company's manufacturing capabilities. The visit included a tour of the production lines, factories, and testing stages that alfanar products undergo to ensure their quality before being put on the market.

24-11-2022

• As part of its marketing plan to expand its portfolio in sustainable energy projects, alfanar, represented by its AED Project Sales, has signed a framework agreement with the Red Sea Development Company to supply electric vehicle AC/DC chargers for their infrastructure projects.
• With this supply agreement alfanar will be the first local manufacturer to supply EV chargers and support the Red Sea Development Company in their vision of green energy and carbon emissions limitation.
• The Red Sea is a pioneering luxury regenerative tourism destination situated on the west coast of Saudi Arabia, and part of Vision 2030 program.

21-11-2022

• alfanar participated as a Diamond Sponsor in “GCC Power 2022”, one of the largest energy industry conferences in the region. GCC Power 2022 was held in Riyadh, at the Al Faisaliya Tower on 14-16 November 2022. The event was organized by the Regional Committee for the Energy Systems of the Gulf Cooperation Council (GCC CIGRE) under the sponsorship of the Ministry of Energy.
• During the accompanying exhibition, alfanar’s stand featured its latest solutions in the renewable energy and engineering services sector, in addition to its portfolio of manufacturing low, medium and high voltage electrical construction products and smart solutions. The stand witnessed a heavy footfall of high-level executives from energy and utility companies who were eager to learn about alfanar’s products and services.
• As the Diamond Sponsor of the Conference, alfanar received a shield of honor from His Excellency the Assistant Minister of Energy for Electricity Affairs, Eng. Nasser Al-Qahtani, who thanked alfanar for its effective role and contributions to the development of the national grid.
• The shield was received by Eng. Sattam Al-Mutairi, General Manager of Sales at alfanar Projects, who in turn appreciated the trust of the Ministry of Energy, asserting alfanar's keenness to be part of specialized conferences that share energy industry expertise, and come up with innovative ideas that help solve challenges that hinder the development of the region’s energy sector.

07-11-2022

• alfanar participated as a Diamond Sponsor in “GCC Power 2022”, one of the largest energy industry conferences in the region. GCC Power 2022 was held in Riyadh, at the Al Faisaliya Tower on 14-16 November 2022. The event was organized by the Regional Committee for the Energy Systems of the Gulf Cooperation Council (GCC CIGRE) under the sponsorship of the Ministry of Energy.
• During the accompanying exhibition, alfanar’s stand featured its latest solutions in the renewable energy and engineering services sector, in addition to its portfolio of manufacturing low, medium and high voltage electrical construction products and smart solutions. The stand witnessed a heavy footfall of high-level executives from energy and utility companies who were eager to learn about alfanar’s products and services.
• As the Diamond Sponsor of the Conference, alfanar received a shield of honor from His Excellency the Assistant Minister of Energy for Electricity Affairs, Eng. Nasser Al-Qahtani, who thanked alfanar for its effective role and contributions to the development of the national grid.
• The shield was received by Eng. Sattam Al-Mutairi, General Manager of Sales at alfanar Projects, who in turn appreciated the trust of the Ministry of Energy, asserting alfanar's keenness to be part of specialized conferences that share energy industry expertise, and come up with innovative ideas that help solve challenges that hinder the development of the region’s energy sector.

30-08-2022

• In line with the Middle East Green Initiative lunched by His Royal Highness Crown Prince Mohammed Bin Salman, alfanar has signed a memorandum of understanding (MoU) with the General Authority of the Suez Canal Economic Zone (SCZone), the Sovereign Fund of Egypt (TSFE), the Egyptian Electricity Transmission Company (EETC) and the New and Renewable Energy Authority (NREA), to develop a green ammonia facility in Egypt. The $3.5 billion project will use renewable energy sources and produce 500,000 tons of green ammonia from 100,000 tons of green hydrogen per year.
• The agreement was signed in the presence of His Excellency Mostafa Madbouly, Prime Minister of Egypt; Mohamed Shaker, Minister of Electricity and Renewable Energy; Hala Elsaid, Minister of Planning & Economic Development; along with Saudi officials, Faisal A. Al-Yemni, Deputy Minister of Investment; and Mazeed Al-Hoishan, Saudi Consul to Egypt. alfanar was represented in the signing ceremony by Eng. Sabah Al-Mutlaq, Managing Director of alfanar Projects; Eng. Jamal Wadi, President of alfanar Projects; and Eng. Amer Al Ajmi, Executive Vice President of Sales and Marketing.
• Sabah Al-Mutlaq stated, “We have enjoyed a long-standing relationship with Egypt and are thrilled to partner with such esteemed organizations of national importance on this program. Through this agreement, we will be developing a project to produce green hydrogen and green ammonia.”

17-03-2022

• As part of his official visit to the Kingdom of Saudi Arabia and during his visit to the Sabic Development Centre in Riyadh, Mr. Boris Johnson, the UK Prime Minister, visited the stand of alfanar company, whose representatives gave him an outline of alfanar project in Teesside, North East of the UK, where the company is investing one billion pounds in the "Lighthouse Green Fuel" project to produce sustainable aviation fuel from waste.
• The project, which is the first of its kind in the UK, produces more than 180 million liters of sustainable aviation fuel annually in the United Kingdom. This amount of sustainable aviation fuel is sufficient to operate 15,000 flights per year, reducing harmful carbon emissions from conventional fuels by more than 700,000 tons annually.
• The project is part of alfanar's ongoing Green Energy Development program in different parts of the world, including Spain, India, Egypt and Saudi Arabia.

03-10-2021

• In line with the continued support between alfanar and the Ministry of Energy, a high-level delegation from the Ministry headed by Mr. Fouad Mousa, Head of Development of Local Content, Crisis Management, and Risk Department, Mr. Mohammed Al Moutawa, General Manager for Local Content Department, and Mr. Faisal Al Yemni, Head of Renewable Energy Projects Development Office, paid a special two day visit to Medinet alfanar Alsinaiya (AIC) to witness the technological advancement of alfanar’s industrial arm and the SMP Control Center.
• The delegation was warmly received by Eng. Abdul Salam Al Mutlaq, Chairman of alfanar, Eng. Sabah Al Mutlaq, Vice Chairman; Eng. Amer Al Ajmi, VP – Sales & Marketing, and Eng. Wassim Al Malouhi, VP – Growth and Strategy.
• During the visit, the delegation toured the production lines, which included distribution boards and standard products, low and medium voltage switchgear, cables and wires; electrical switches and sockets, circuit breakers, and transformers factories. The visitors witnessed the various rigorous tests and safety procedures that the products undergo to ensure they comply with the highest safety and quality standards.
• The visit also included a presentation on alfanar’s journey in localizing the industry, after which a discussion followed focusing on potential solutions for supporting national companies and to explore possible investment opportunities.
• The second day included a visit to the SMP Control Center – considered to be one of the largest digital transformation projects in the Kingdom. (It is important to note that one of alfanar's projects was the successful installation of 5 million smart meters within a tight timeline.) The delegation witnessed the facility and the quality control center for the project after which a discussion followed that comes in line with the vision of both entities to enhance the role of the local private sector in the energy sector and a discussion on case studies and energy localization industry enablers.
• The delegation expressed their appreciation to alfanar for its role in enhancing the participation of the private sector in local development, supporting localization and manufacturing local products. They complimented alfanar for its commitment to quality specifications and standards that result in quality Saudi products that are competitive with international products and for alfanar’s advanced and systematic approaches that are deployed throughout the SMP control center.

01-08-2021

• alfanar’s Lighthouse Green Fuels (LGF) project in the UK has recently been shortlisted for the UK Government’s Department of Transport’s (DfT) Green Fuels, Green Skies (GFGS) Competition.
• The GFGS competition aims to support and accelerate the development of the UK’s nascent sustainable aviation fuel (SAF) sector.
• alfanar is committed to the development of the UK’s SAF sector and intends to deploy innovative SAF production technologies on a commercial scale that can reduce emissions from the aviation sector. Its LGF project, located in Tees Valley, plans to be the first commercial scale SAF production plant deployed in the UK.
• The innovative waste-to-liquid (WtL) process utilizes gasification and Fischer-Tropsch (FT) technology to convert household and commercial waste, otherwise destined for landfill or incineration, into approximately 180 MM liters of SAF and naphtha.
• The LGF project is currently completing Pre-FEED optimization work ahead of starting the FEED by the end of 2021.
• With an environmentally conscious development portfolio in Solar PV, Wind, Water Treatment, and Circular Economy projects, alfanar’s sustainable infrastructure projects have made its solutions accessible to more than 3 million people worldwide through projects in Saudi Arabia, the UK, Spain, India, and Egypt.

14-07-2021

• As part of the continued cooperation between alfanar and the Saudi Building Code National Committee, alfanar recently signed a memorandum of understanding with SBC that qualifies alfanar to execute training programs on the Saudi Building Code for the private sector. The training programs are geared towards consulting offices, engineers, observers and inspection offices under the supervision of the Technical and Vocational Training Cooperation.
• The signing ceremony was attended by members and representatives of SBC technical teams and government officials. The two parties were represented in this agreement by Eng. Turki ben Humaidan Al-Turki, Public Relations Manager at alfanar Electrical Division, and Eng. Saad bin Saleh bin Shuail, Secretary General of the Saudi Building Code.
• The memorandum incorporated the inclusion of alfanar's name on the Saudi Building Code National Committee’s website as one of the companies eligible to provide training on the Saudi Building Code, cooperation to facilitate the implementation of related training programs and development of a training portfolio, and the ability to share announcements of alfanar’s training programs on the SBC website.
• On this occasion, Eng. Saad bin Saleh bin Shuail, Secretary General of the Saudi Building Code, declared his firm belief in SBC‘s advantageous and qualitative impact on the nation and its’ citizens’ welfare by providing valuable technical conditions and the legal and executive requirements that contributes to enhancing the safety standards in the building and construction sector in the Kingdom of Saudi Arabia.
• In his turn, Eng. Turki Humaidan Al-Turki, Public Relations Manager at alfanar Electrical Division, stated the importance of activating the SBC committee rules and the necessity to adhere to all its regulations, requirements and the executive terms relating to the building and construction sector to ensure the highest quality and safety standards in the Kingdom.

13-06-2021

• alfanar, represented by its AED Marketing Dept, and in collaboration with the Saudi Customer Protection Association and various government authorities and key distributors, recently organized the third “Replace it for your Safety” campaign. The campaign is a continuation of alfanar’s social awareness initiatives on the dangers of counterfeit and non-conforming electrical products to lives and property. In synchronization with the Saudi Standards Metrology and Quality Organization’s latest decision to commit to attain the SASO quality mark for extension cord products, the campaign aims to replace for free 35000 counterfeit electrical extension cords with alfanar’s original extension cords at SEC, SASO, SFDA and MOH headquarters, in addition to 10 SACO and Extra retail outlets and 14 distributor shops throughout the Kingdom.
• The campaign was inaugurated at SASO headquarters, as the 1st free replacement outlet for consumers, and preceded by an activity at Saudi Electricity Company headquarters, attended by Eng. Abdul Salam Al Mutlaq, Chairman of alfanar and Dr. Raed Al Eid, VP Sales and Marketing, AED, who thanked all participating authorities, and asserted that alfanar will continue to cooperate with concerned authorities in the fight against commercial fraud until the market is void of non-conforming products.
• Over a two-week period, the campaign witnessed large audiences consisting of participating authorities’ employees and customers who visited distribution outlets to participate in the initiative and replace their non-conforming extension cords with alfanar’s SASO quality marked products.
• It is worth mentioning that the campaign had widespread interaction on social media channels with contributing influencers promoting social awareness of counterfeit products and the risks they pose to lives and property.

31-05-2021

• Continuing its achievements in the renewable and clean energy field, alfanar recently commissioned the SECI Tranche III 300 MW Wind Power Project in Bhuj, India.
• The project was commissioned two months ahead of its scheduled commercial operation date despite the challenges of the COVID-19 pandemic. With the achievement of Tranche III, the grid is receiving a total 300 MW load of energy, providing clean, renewable power to 145,000 households, and reducing CO2 emissions by 170,000 tons yearly.
• India is globally recognized for having the fourth largest renewable energy market. As a symbol of its leadership in the renewable energy sector, alfanar was the first Saudi company to participate in India’s wind sector competitive bidding, where it secured two SECI projects. Following the completion of Tranche III, the company is now pacing towards achievement of Tranche V, a second 300 MW wind project.
• It is worth mentioning that more initiatives are under exploration and discussion. Empowered by a growing international reputation, alfanar continues to expand its contribution to prosperity and sustainable development across the globe.

07-04-2021

• In line with the continued cooperation between alfanar and the Riyadh Chamber of Commerce & Industry, a high-level delegation headed up Riyadh Chamber of Commerce Chairman Deputies, Mr. Mohamed Al Murshed and Mr. Naif Al Rajehi, paid a special visit to alfanar Industrial City to witness the technological advancement of alfanar’s industrial arm.
• The delegation was warmly received by Eng. Abdul Salam Al Mutlaq, alfanar Chairman, Eng. Sabah Al Mutlaq, Vice Chairman, and some leaders and executives from alfanar Construction and Electrical Divisions.
• During the visit, the delegation toured the production lines, which included distribution boards and standard products, low and medium voltage switchgear, cables and wires, electrical switches and sockets, circuit breakers and transformers factories. The visitors witnessed the various rigorous tests and safety procedures that the products undergo to ensure they comply with the highest safety and quality standards.
• On the conclusion of the visit, the delegation expressed their appreciation to alfanar for organizing the tour of the factories and their admiration for the technologically advanced processes being applied throughout the organization and wished alfanar future success.
• Prior to the visit, the 15th executive meeting for the Industrial Committee of Riyadh Chamber of Commerce & Industry was held at alfanar Industrial City. Chaired by Mr. Abdullah Al Khuraif, Board Member and President of Industrial Committee at Riyadh Chamber of Commerce, the meeting was attended by alfanar’s member of the Riyadh Chamber of Commerce Industrial Committee, Eng. Mohamed Al Swailem, GM Cables & Transformers Factories.

18-01-2021

• alfanar was recently honored, for its role as a Platinum Sponsor of the Industry Ladies Conference, in a ceremony thanking companies for their contribution in developing initiatives and projects that contribute to the industrial empowerment of women. The ceremony was part of the Industry Ladies Conference, held on the 21st of December 2020 at the Voco Hotel in Riyadh, under the auspices of H.E. Mr. Bandar bin Ibrahim Al-Khorayef, Minister of Industry and Mineral Resources.
• In his opening speech, His Excellency welcomed guests from industrial sector key personnel, including H. E. Eng. Osama Alzamil Deputy Minister of Industry and Mineral Resources, Eng. Khaled Alsalem, Modon Director General, Dr. Ibrahim Almojel, SIDF CEO, Mr. Abdulaziz Doage, President, Industrial Committee in Riyadh Chamber of Commerce & Industry in addition to companies representatives, businessmen and ladies, and expressed appreciation of private sector initiatives by companies like alfanar, who have invested heavily in the potential of women by creating optimal workplace environments.
• During the ceremony, the Minister of Industry presented alfanar with a certificate and plaque in appreciation for its role in making the conference a success. alfanar was represented by Eng. Mohamed Al Swailem, GM Transformer and Cable Factories, Eng. Turki Homaidan Al Turki, AED Public Relations Manager, and Ms. Malak Al Yabis, Production Supervisor, AED Ladies Section.
• On this occasion, Eng. Mohammed Al Swailem thanked His Excellency for the Ministry’s trust and expressed alfanar’s eagerness to be part of initiatives and programs that empower ladies in industry.

10-12-2020

• alfanar had a remarkable presence at Middle East Energy Dubai 2020, formerly known Middle East Electricity, the region’s leading trade event that brings together energy manufacturers and suppliers to showcase new technologies and innovative solutions covering the entire energy value chain. Under the sponsorship of H.H. Sheikh Maktoum Bin Mohammad Bin Rashid Al-Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance, the event was inaugurated by H.E. Ahmed Bin Saeed Al Maktoum, Dubai Civil Aviation Authority Chairman at the Dubai World Trade Center, from March 3-5, 2020.
• As the Platinum Sponsor of MEE 2020, alfanar welcomed visitors and participants from around the world to its expanded pavilion, where within the pavilion’s ample space alfanar showcased a new line-up of products and solutions from its various business units.
• alfanar’s pavilion attracted the attention of VIP’s from 130 countries, including ambassadors, government officials, and senior-level industry decision makers. Pavilion visitors were greatly impressed by the display of the latest collections of high-tech electrical product innovations and equipment including switches and sockets, LV, MV, HV power cables, special applications cables, distribution transformers, power distribution and control panels of low and medium voltage, and protection panels.
• The exhibition also served as a platform for alfanar to unveil its newest product portfolio for Smart Grid Technology, Substation Automation Systems (SAS), Distribution Automation Systems (DAS), and comprehensive electrical solutions to meet the requirements of the Gulf and Middle Eastern countries as well as the Saudi market.
• New technology on display included a simulation of a Smart Home equipped with alfanar’s latest home automation solutions and products in addition to alfanar’s electric vehicles charging stations developed by ZIV, alfanar’s Spanish company.
• The pavilion featured alfanar products and solutions produced in its manufacturing facilities from around the world, including “KOPP” in Germany, “CONTACTUM” in UK, “ZIV” in Spain, “EA” in Italy, and “SFA” in Turkey.
• Alongside MEE 2020, alfanar conducted technical seminars presented by qualified engineers and specialists on the latest technologies in renewable energy, power transmission and distribution, and launched its new software “alfaline”, a new smart engineering software developed by alfanar for automated design of low voltage electrical installations. The launch ceremony, conducted by CPQ Manager, included an overview about the software functions , features and interface, and witnessed big interaction from attendees who showed eagerness to use the software that will be distributed to the most influence consultant and contractors with a dedicated training plan.

19-03-2020

• alfanar had a remarkable presence at Middle East Energy Dubai 2020, formerly known Middle East Electricity, the region’s leading trade event that brings together energy manufacturers and suppliers to showcase new technologies and innovative solutions covering the entire energy value chain. Under the sponsorship of H.H. Sheikh Maktoum Bin Mohammad Bin Rashid Al-Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance, the event was inaugurated by H.E. Ahmed Bin Saeed Al Maktoum, Dubai Civil Aviation Authority Chairman at the Dubai World Trade Center, from March 3-5, 2020.
• As the Platinum Sponsor of MEE 2020, alfanar welcomed visitors and participants from around the world to its expanded pavilion, where within the pavilion’s ample space alfanar showcased a new line-up of products and solutions from its various business units.
• alfanar’s pavilion attracted the attention of VIP’s from 130 countries, including ambassadors, government officials, and senior-level industry decision makers. Pavilion visitors were greatly impressed by the display of the latest collections of high-tech electrical product innovations and equipment including switches and sockets, LV, MV, HV power cables, special applications cables, distribution transformers, power distribution and control panels of low and medium voltage, and protection panels.
• The exhibition also served as a platform for alfanar to unveil its newest product portfolio for Smart Grid Technology, Substation Automation Systems (SAS), Distribution Automation Systems (DAS), and comprehensive electrical solutions to meet the requirements of the Gulf and Middle Eastern countries as well as the Saudi market.
• New technology on display included a simulation of a Smart Home equipped with alfanar’s latest home automation solutions and products in addition to alfanar’s electric vehicles charging stations developed by ZIV, alfanar’s Spanish company.
• The pavilion featured alfanar products and solutions produced in its manufacturing facilities from around the world, including “KOPP” in Germany, “CONTACTUM” in UK, “ZIV” in Spain, “EA” in Italy, and “SFA” in Turkey.
• Alongside MEE 2020, alfanar conducted technical seminars presented by qualified engineers and specialists on the latest technologies in renewable energy, power transmission and distribution, and launched its new software “alfaline”, a new smart engineering software developed by alfanar for automated design of low voltage electrical installations. The launch ceremony, conducted by CPQ Manager, included an overview about the software functions , features and interface, and witnessed big interaction from attendees who showed eagerness to use the software that will be distributed to the most influence consultant and contractors with a dedicated training plan.

09-02-2020

• In line with the continued cooperation between alfanar and the Ministry of Industry and Mineral Resources, a high-level delegation headed up by H.E. Bandar Alkhorayef, Saudi Arabia Minister of Industry and Mineral Resources, and Engr. Osama Alzamil, Deputy Minister of Industry and Mineral Resources, accompanied by a VIP delegation from Modon, headed by Engr. Khaled Alsalem, Modon Director General paid a special visit to alfanar Industrial City to witness the technological advancement of alfanar’s industrial arm.
• The delegation was warmly received by Mr. Abdul Salam Al Mutlaq, Chairman of alfanar, and alfanar department and factory managers.
• During the visit, the delegation toured the production lines, which included distribution boards and standard products, low and medium voltage switchgear, electrical switches and sockets and circuit breakers. The visitors witnessed the various rigorous tests and safety procedures that the products undergo to ensure they comply with the highest safety and quality standards.
• The delegation viewed the latest alfanar corporate film and a presentation on the company’s success story in localizing the industry and providing a motivating work environment for Saudi youth, followed by a discussion on ways to further develop a mutually beneficial business cooperation in various areas.
• On the conclusion of the visit, the Minister expressed his appreciation to alfanar for organizing the tour of the factories and his admiration for the technologically advanced processes being applied throughout the organization and the effective involvement of Saudi women in the manufacturing process through the Ladies Section that includes more than 650 ladies, and wished alfanar all success in its endeavors to support the national industry.

05-05-2019

• alfanar strives to build strong relationships with its clients and promote its modern technologies and products using optimal practices to ensure efficiency and effective reach. As part of this campaign, the AED Std. Products Project Sales and AED Marketing Depts, in coordination with SABIC Home of Innovation Program Management, recently organized a product seminar entitled “The Journey of Innovation” held at the SABIC Home of Innovation Center in Riyadh.
• The seminar agenda included the presentation of alfanar’s advanced products and capabilities that align with the current technological advancements of the Kingdom of Saudi Arabia.
• The seminar, which targeted major contractors and real estate development companies executing vital projects in Riyadh, saw a large interaction from the attendees who praised alfanar’s major efforts in aligning with the latest technologies in this field.
• During the seminar, the alfanar Product Marketing team outlined the alfanar’s extensive capabilities in manufacturing a wide range of high-quality electrical products to empower the grid and highlighted the companies integrated portfolio in smart home solutions that are tailored to the highest specifications for projects in the Kingdom to meet local and international demand.
• It is worth mentioning that alfanar has joined Home of Innovation Program in 2018, the program is an initiative launched by SABIC to promote the introduction of industry-leading technologies into Saudi Arabia and support the ongoing localization drive.

22-04-2019

• alfanar was the Silver Sponsor of the 6th Iraq Energy Exhibition and Conference held at the Iraq International Exhibition Center from April 22-24, 2019. The theme of the exhibition was reflected in the slogan “Investments towards Energy Integration in Iraq”. The Iraq Minister of Electricity, H.H. Loai Al Khateeb, in coordination with the Ministry of Oil and Minerals and the National Investment Committee inaugurated the exhibition in the presence of high-ranking officials from the Iraq government, and decision makers and CEOs from Iraq’s private and public sector companies.
• The Minister of Electricity welcomed participants, stating “this exhibition is considered a platform to discuss the future of Iraq power and explore horizons for investment to reach the promising energy market of Iraq.” He added, “The Iraq government dedicates this event to invite companies and countries to make investments in the private and public sectors of Iraq, which will contribute in the rebuilding of Iraq.”
• alfanar’s stand attracted the attention of many visitors, including alfanar’s distributors and agents from Iraq, and electrical engineers and company representatives interested in alfanar’s products and services. Special guests to the stand included the Iraq Minister of Electricity - H.H. Loai Al Khateeb, who was interested in learning about alfanar’s diversified activities and products.
• alfanar unveiled its latest collection of distribution boards, cables and wires, switches and sockets, switch and junction boxes, service boxes and lighting products. Also on display were alfanar non-standard products including low and medium voltage switchgears and transformers.
• The IEE Conference and its accompanying Exhibition focuses on the breakthroughs in the generation, distribution, storage, and use of power for domestic and international requirements. The 6-year-old event brings together more than 86 national and international companies under one umbrella, in addition to global experts, governments, procurement and project managers, and contractors to drive cost-effectiveness, efficiency and move projects forward.

17-04-2019

• alfanar’s exhibition of its complete electrical solutions drew to a successful close at the "Hannover MESSE" International Industrial Fair 2019, the world's largest showcase for industrial technology. The industrial fair was held in Hannover, Germany, from 1 to 5 April 2019, and is considered to be one of the most important globally specialized events in the field of industry and sustainable technology.
• The 2019 edition of the exhibition was inaugurated by the Chancellor of Federal Republic of Germany, Dr. Angela Merkel along with the Prime Minister of Sweden, H.E. Stefan Löfven. Sweden was the official Partner Country of this year’s event.
• The Hannover MESSE Exhibition served as a platform for alfanar to unveil its latest renewable energy solutions and techniques for solar CSP (concentrating solar power), PV (photovoltaic) systems and wind farms, as well as its advanced product portfolio for Smart Grid Technology, Substation Automation Systems (SAS), Distribution Automation Systems (DAS), Distribution Transformers, Power Distribution and Control Panels of low and medium voltage, and Protection Panels.
• alfanar also showcased its innovative collections of high-tech electrical products and equipment that conform to various global quality standards. These products include Switches and Sockets, LV, MV, HV Power Cables, and Special Applications Cables that are manufactured in alfanar’s network of manufacturing facilities around the world, including alfanar Industrial City in Riyadh, KSA, “ZIV” in Spain, “EA” in Italy and “SFA” in Turkey.
• Under the motto of “Integrated Industry – Connect & Collaborate”, more than 215,000 visitors, 86,000 of which were from outside Germany, seized the opportunity to explore the innovative products on display by the 6,500 exhibitors from 75 nations. This year’s five-day Hannover MESSE Industrial Fair brought together eleven flagship fairs under a single umbrella, making it an ideal platform for the convergence of exhibitors, investors and companies to network and view the latest technologies in Industry 4.0, Artificial Intelligence, 5G, Machine to Machine Communication, Smart Energy, and Lightweight Construction.

14-03-2019

• alfanar had a remarkable presence at MEE 2019, the region’s leading trade event for the power and electricity sector. Inaugurated by H.H. Sheikh Maktoum bin Mohammad Bin Rashid Al-Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance, MEE 2019 was held at the Dubai World Trade Center, from March 5 – 7, 2019. As the Platinum sponsor of MEE 2019, alfanar welcomed visitors and participants from around the world to its expanded pavilion, where within the pavilion’s ample space alfanar showcased a new line-up of products and solutions from its various business units.
• alfanar’s pavilion attracted the attention of VIP’s from 130 countries, including ambassadors, government officials, and senior-level industry decision makers. Pavilion visitors were greatly impressed by the display of the latest collections of high-tech electrical product innovations and equipment including switches and sockets, LV, MV, HV power cables, special applications cables, distribution transformers, power distribution and control panels of low and medium voltage, and protection panels.
• The exhibition also served as a platform for alfanar to unveil its newest product portfolio for Smart Grid Technology, Substation Automation Systems (SAS), Distribution Automation Systems (DAS), and comprehensive electrical solutions to meet the requirements of the Gulf and Middle Eastern countries as well as the Saudi market.
• New technology on display included a simulation of a Smart Home equipped with alfanar’s latest home automation solutions and products in addition to alfanar’s electric vehicles charging stations that are developed by ZIV, alfanar’s Spanish company.
• The pavilion featured alfanar products and solutions produced in its manufacturing facilities from around the world, including “KOPP” in Germany, “CONTACTUM” in UK, “ZIV” in Spain, “EA” in Italy, and “SFA” in Turkey.
• alfanar Construction Division presented its unique engineering services, represented by testing and commissioning, the training institute, operations and maintenance solutions, technical services - including repairing and rewinding services for motors, transformers and generators, and introduced its expansion plans to penetrate new markets in the Gulf and Arab countries and Saudi Arabia.
• A highlight of MEE 2019 and of great interest to pavilion visitors were alfanar’s demonstrations of the latest solutions and techniques for solar CSP (concentrating solar power), PV (photovoltaic) systems, and wind farms. These informative demonstrations featured the options for development, financing, design, engineering, procurement,construction and maintenance of conventional and renewable projects.
• Popular attractions for visitors to alfanar’s pavilion were the virtual reality experience (VR) that highlighted safety specifications and standards of alfanar’s products, and the many interactive mediums that presented the company in a unique and technologically advanced way to give visitors an informative understanding of alfanar.
• Alongside MEE 2019, alfanar conducted technical seminars presented by qualified engineers and specialists on the latest technologies in renewable energy, power transmission and distribution. A comprehensive program was organized for clients from Saudi Arabia, the Gulf States, and other countries around the world, which included a visit to the alfanar pavilion at the MEE Exhibition and the alfanar factory in Dubai where clients had an opportunity to see the production stages and modern techniques used in the manufacturing process. The visitors expressed their admiration and interest in the advanced technical level adopted by alfanar that provides customers with high-quality products that meet the highest levels of safety and security.
• Middle East Electricity is recognized globally as the most important event dedicated to showcasing the latest technologies, electrical products and services across five dedicated sectors: power generation, transmission and distribution, lighting, solar and energy storage and management. MEE 2019 hosted pavilions from 23 countries, including Saudi Arabia, Austria, Canada, China, Finland, France, Germany, India, Italy, Korea, Spain, Taiwan, Turkey, UK, and the USA.
• This year’s event featured more than 1,500 exhibitors from 130 countries, eager to impress the 20,000 visiting industry professionals with their latest innovations, solutions, and products for the expanding regional power market.

14-03-2019

• On the sidelines of alfanar’s recent participation at the MEE 2019 Exhibition, the region’s leading trade event for the power and electricity sector, the company signed numerous strategic and partnership agreements with renowned regional and international companies in various business sectors. The agreements are in line with alfanar’s vision of building distinguished business relationships that embrace technological advancement in manufacturing and product development and expand new horizons for its business activities.
• On the first day of MEE 2019, company delegations visited the alfanar pavilion to sign agreements with alfanar. Three agreements for electrical product development were signed by the alfanar Electrical Division, represented by Mr. Mohammed Al Swailem, GM Transformers and Cables Factories. The first agreement was with Borouge, an ADNOC company and a leading provider of innovative plastic solutions in the Middle East. The MoU streamlines the supply operations of cable insulation material used for alfanar (LV, MV, HV) cables throughout 2019.
• Al Swailem also signed a contract with DUCAB for the annual supply of “Copper Rod” for 2019, and a MoU with M & I Materials, a UK based company, to provide advanced solutions for special oils for transformers (natural and synthetic ester oils).
• Another agreement to highlight is alfanar’s strategic partnership with Huawei Technology, a pioneer in the development and production of IoT and Smart Solutions and devices for homes and buildings. The basis of this agreement is a cooperation whereby Huawei develops and manufactures smart systems and devices for alfanar. The main objective of the cooperation is to add additional key devices to alfanar’s portfolio of IoT and Smart Solutions for homes and buildings to meet the increased demand for these products and solutions in the MENA market.
• alfanar Technical Services, represented by Mr. Amer Al Ajami, GM alfanar Engineering Services, signed an agreement with the International Development Company (IDC), represented by Mr. Solaiman Naim, Director IDC. This agreement will enhance the cooperation with IDC to promote ATS services, including the repair and rewind of static and rotating equipment in Abu Dhabi.
• Al Ajami also signed a MoU with WEG, a pioneer in the production of electrical motors, represented by Mr. Colin Cox, Sales Director-Middle East. This agreement will enhance alfanar Technical Services current portfolio as a total solutions provider and manufacturer of LV and MV motors and supports the country's IKTVA program.
• alfanar International Sales & Marketing also signed their considerable share of agreements, wherein Mr. Mohammed Fahad Al Otheim, International Sales & Marketing Manager, signed Non-Exclusive Product Distributer contracts with some of alfanar agents in various targeted export markets, including Iraq, Yemen, Sudan and Jordan. The purpose is to enhance and develop alfanar’s export activities in these countries by improving the efficiency of business relations with distributors, motivate them and set their yearly sales plans, targets, and marketing strategies and thereby enhance the market share of alfanar products in export market.
• alfanar Training Institute (ATI), signed a MoU for cooperation with National Power Academy, an industry-led academy for the Kingdom’s power and energy sectors supported by Saudi Aramco, represented by Mr. Hussan Hanbazazah, Aramco Executive Director, in which ATI undertakes to support the National Power Academy in its technical training programs. The signing of this MoU will further strengthen ATI’s position as a trusted partner in providing advanced technical training to renowned utilities.
• The agreements signing ceremony witnessed the presence of Mr. Abdul Salam Al Mutlaq, alfanar Chairman; Mr. Sabah Al Mutlaq, Vice Chairman; Mr. Michel Thoraval, President AED; Mr. Jamal Wadi, CEO – alfanar Development; and many colleagues and representatives from alfanar.
• During the signing ceremony, Mr. Abdul Salam Al Mutlaq, alfanar Chairman, highlighted alfanar’s strong interest in establishing partnerships that will strengthen the company’s competency level and advance the continuous development of its capabilities and services. Al Mutlaq praised the team’s efforts that contributed to this achievement as it reflects positively on the overall success of the company in its endeavors to meet its targeted plans.

21-01-2019

• alfanar Construction recently celebrated its achievement of 21 Million Safe Manhours in 2018, reflecting management’s commitment of ensuring safe working conditions in a complicated environment. With an average of 7,000 workers involved in various construction activities at different projects spread across the Kingdom, the achievement of safe manhours of this scale is an extraordinary feat!
• Organized by the Total Safety Management (TSM) department, the celebration aimed to recognize projects displaying outstanding EHS standards.
• Among the 40 ongoing projects, 5 projects were awarded trophies, shields and certificates of excellence. The recognized projects were ranked the best based on 15 criteria points set by the TSM department which included projects meeting client audit reports, zero accidents, highest safe man-hours, and site welfare activities, to name a few.
• The Best Project award was bagged by the PE-181 team which was involved in the Construction of the 380/115/33kV Substation in Jubail, followed by the team for the civil works for the Khurais Area Facilities Expansion & Satellite GOSP (PC-118) and the team involved in the Design and Construction of the 8H Substation at Yanbu (PE-182). Fourth position was bagged by three projects jointly: by Civil Works-PP13 Power Plant, Dhurma (PC-115); Construction of 380/115/13.8kV BSP, Dammam North (PE-166); and EPC of 50 MW Solar PV PP, Aswan, Egypt (PS-183).
• During the celebration’s inauguration, Mr. Sabah Al Mutlaq, Vice Chairman of alfanar, addressed the gathering and commended the projects and TSM teams for the milestone they achieved. Mr. Ahmed Saad, General Manager – Projects Execution, highlighted the challenges faced by the projects team in delivering a quality project in a scheduled period while being properly guided by the TSM staff to ensure there were no lost time injuries. A brief into the journey towards achieving the milestone was presented by Mr. Ishtiaq Hashmi, Manager-TSM.
• The awards for the projects and project personnel were distributed by Mr. Sabah Al Mutlaq in the presence of Mr. Abdullah Al Hammad, President- Construction Division, and other members of management.
• The ceremony will now be a permanent feature of TSM’s yearly objectives and next year overseas projects including the UK, Spain, India, and the UAE will compete parallel to the KSA projects.
• The celebration concluded with a dinner hosted with a promise to surpass the figure of 21 Million Safe workhours.

23-10-2018

• alfanar participated in the 20th Water, Energy, Technology and Environment Exhibition (WETEX 2018) as the event’s strategic sponsor. The internationally recognized exhibition was held at the Dubai International Exhibition Center, from October 23-25, 2018. WETEX, an annual exhibition, is organized by Dubai Electricity and Water Authority (DEWA).
• Under the theme ‘At the forefront of sustainability’, H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance, and President of DEWA, inaugurated the exhibition in the presence of senior officials and specialists from the GCC energy sector, regional and international power company CEOs, and power sector experts and engineers. In his inauguration speech, His Highness asserted the importance of this event as a unique platform for the companies working in the clean and renewable energy, power and water, and oil and gas sectors to promote the latest techniques, solutions, projects and products in renewable and sustainable energy and meet with decision makers, investors and potential customers from around the globe.
• alfanar’s unique stand attracted the attention of many visitors, including H.E. Saeed Mohammed Al Tayer, MD and CEO of DEWA, who was interested in hearing of alfanar Energy’s plans for renewable and sustainable energy. Demonstrations of the latest solutions and techniques for the development, financing, design, engineering, procurement, construction and maintenance of conventional and renewable projects, including solar CSP (concentrating solar power), PV (photovoltaic) systems and wind farms were featured for stand visitors.
• alfanar unveiled its latest collection of low and medium voltage switchgears, cables, transformers and the smart ring main unit (RMU). The RMU is a newly developed product adapted for smart grid technology as part of alfanar’s ambitious program to localize the manufacturing of high voltage gas insulated switchgears up to 145kV. This globally advanced technology will serve the energy sector throughout the Kingdom and neighboring regions.
• alfanar Engineering Services showcased its professional expertise in integrated solutions, including testing and commissioning, operations and maintenance solutions, technical services for repair and rewinding of motors, transformers and generators.
• The global appeal of the three-day event was confirmed by the participation of more than 2100 exhibitors from 53 countries who attended WETEX to showcase their innovative products and techniques. The event is an opportunity for participants to develop and exchange information and knowledge with international and GCC experts on power generation, transmission and distribution, and methods of interconnecting the regional Power Grid utilizing the most advanced solutions.

6-3-2018

• The region’s leading trade event for the power and electricity sector, MEE 2018, was officially inaugurated by H.H. Sheikh Ahmad bin Saeed Al-Maktoum, President of Dubai Civil Aviation Authority (DCAA), at the Dubai World Trade Center, running from March 6 – 8, 2018. As the Platinum sponsor of MEE 2018, alfanar welcomed visitors and participants from around the world to its expanded pavilion, where within the ample space of the pavilion alfanar showcased a new line-up of products and solutions from its’ different business units.
• The pavilion attracted the attention of VIP’s from various countries, including ambassadors, government officials, and senior-level industry decision makers, who were greatly impressed by the display of the latest collections of high-tech electrical product innovations and equipment including switches and sockets, LV, MV, HV power cables, special applications cables, distribution transformers, power distribution and control panels of low and medium voltage, and protection panels.

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• The exhibition also served as a platform to unveil alfanar’s newest product portfolio for Smart Grid technology, Substation Automation Systems (SAS), Distribution Automation Systems (DAS), and comprehensive electrical solutions to meet the requirements of the Gulf and Middle Eastern countries as well as the Saudi market. Also on display were the latest models of alfanar extension cords and a wide variety of LED lighting products.
• The pavilion featured alfanar products and solutions produced in its manufacturing facilities from around the world, including “KOPP” in Germany, “CONTACTUM” in UK, “ZIV” in Spain, “EA” in Italy and “SFA” in Turkey.

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• alfanar Construction Division presented its unique engineering services, represented by testing and commissioning, the training institute, operations and maintenance solutions, technical services - including repairing and rewinding services for motors, transformers and generators, and introduced its expansion plans to penetrate new markets in Gulf and Arab countries and the Saudi market.
• A highlight of MEE 2018 included alfanar’s demonstrations of the latest solutions and techniques for solar CSP (concentrating solar power), PV (photovoltaic) systems, and wind farms. These informative demonstrations featured the options for development, financing, design, engineering, procurement, construction and maintenance of conventional and renewable projects, and were of great interest to pavilion visitors.

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• Alongside MEE 2018, alfanar conducted technical seminars presented by qualified engineers and specialists on the latest technologies in renewable energy, power transmission and distribution, and organized a comprehensive program for its clients from Saudi Arabia, Gulf States, and many other countries around the world, which included a visit to the alfanar pavilion at the MEE Exhibition and the alfanar factory in Dubai where clients had an opportunity to see the production stages and modern techniques used in the manufacturing process. The visitors expressed their admiration and interest in the advanced technical level adopted by alfanar that provide customers high-quality products that meet the highest levels of safety and security.
• Middle East Electricity is recognized globally as the most important event dedicated to showcasing the latest technologies, electrical products and services across five dedicated sectors: power generation, transmission and distribution, lighting, solar and energy storage and management.

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• It is worth to mention that MEE 2018 hosted 23 country pavilions, including Saudi Arabia, Austria, Canada, China, Finland, France, Germany, India, Italy, Korea, Spain, Taiwan, Turkey, UK, and the USA. The event this year featured more than 1,600 exhibitors from 66 countries, eager to impress the 21200 visiting industry professionals with their latest innovations, solutions, and products for the expanding regional power market.

23-4-2018

• In line with alfanar’s mandate to expand its business activities and promote itself as a leading provider of integrated solutions for conventional and sustainable energy, the company recently participated in the Hannover MESSE International Industrial Fair 2018, the world's largest showcase for industrial technology that was held in Hannover, Germany, from April 23rd to 27th, 2018.
• The 2018 edition of the exhibition was inaugurated by the German Chancellor, Angela Merkel, along with the President of Mexico, Peña Nieto, as the official country partner.
• The Hannover MESSE Exhibition served as a platform for alfanar to unveil its latest renewable energy solutions and techniques for solar CSP (concentrating solar power), PV (photovoltaic) systems, wind farms and biomass, as well as its advanced product portfolio for Smart Grid Technology, Substation Automation Systems (SAS), Distribution Automation Systems (DAS), Distribution Transformers, Power Distribution and Control Panels of low and medium voltage, and Protection Panels.
• alfanar also showcased its innovative collections of high-tech electrical products and equipment that conform to various global quality standards. These products include Switches and Sockets, LV, MV, HV Power Cables, and Special Applications Cables that are manufactured in alfanar’s network of manufacturing facilities around the world, including alfanar Industrial City, Riyadh, KSA, “KOPP” in Germany, “CONTACTUM” in UK, “ZIV” in Spain, “EA” in Italy and “SFA” in Turkey.
• Under the motto of “Integrated Industry – Connect & Collaborate”, more than 210,000 visitors, 70,000 of which were from outside Germany, seized the opportunity to explore the innovative products on display by the 5,800 exhibitors from 70 nations. This year’s five-day Hannover MESSE Industrial Fair brought together eleven flagship fairs under a single umbrella, making it an ideal platform for the convergence of exhibitors, investors and companies to network and view the latest industrial technologies.

19-2-2018

• In line with the continued cooperation between alfanar and the Iraq Ministry of Industry and Minerals, a high-level delegation headed up by H.E. Mohamed Shayya Al Sudani, Iraq Minister of Industry and Minerals and the Saudi Arabia Deputy Minister of Energy, Industry and Mineral Resources, Eng. Saleh Al-Sulami, paid a special visit to alfanar Industrial City to witness the technological advancement of alfanar’s industrial arm. The delegation was warmly received by Mr. Raed Al Eid, Sales & Marketing Vice President, AED and alfanar department and factory managers.
• During the visit, the delegation toured the production lines which included the Distribution Boards and Standard Products, LV and MV Switchgear, Distribution and Substations Automation factories. The visitors witnessed the various rigorous tests that the products undergo to ensure they comply with the highest safety and quality standards.
• The delegation viewed the latest alfanar corporate film and presentation on the company’s activities, followed by a discussion on ways to further develop a mutually beneficial business cooperation in various areas.
• On the conclusion of the visit, The Iraq Minister expressed his appreciation to alfanar for organizing the tour of the factories and his admiration for the technologically advanced processes being applied throughout the organization and wished alfanar future success.

• In line with alfanar’s efforts to support the Kingdom’s 2030 vision for the localization of professions and expanding new horizons for Saudi Youth, a high-level delegation from the Ministry of Labor & Social Development, headed by Deputy Minister of Labor Affairs, Eng. Ghazi Al Shahrani, paid a special visit to alfanar Industrial City.
• The delegation received a warm w elcome from Mr. Abdul Salam Al Mutlaq, alfanar Chairman, Mr. Badr Al Matrafi, Recruitment Manager, Miss Fatma Abdul-Aali, Employee Relations Manager and other department managers.
• During the visit, the delegation toured the production lines which included the Distribution Boards and Standard Products, LV and MV Switchgear, Cables and Wires, Electrical Switches and Sockets, Circuit Breakers and Transformer factories, and the Ladies Section where more than 700 Saudi females are employed. The delegation further witnessed the various rigorous tests that products undergo to ensure they comply with the highest safety and quality standards.
• After the tour, the visitors viewed the latest alfanar corporate film and a presentation on the company’s activities, followed by a discussion on alfanar’s strategic plans for the localization of Saudi youth and explored avenues to empower the potential employees.
• On the conclusion of the visit, the Deputy Minister expressed his appreciation to alfanar for organizing the tour and his admiration of the advanced technological, administrative and managerial processes being applied throughout the organization and wished all the best to the company.

• In continuation of its efforts in developing the human resource skills and capabilities, alfanar has recently announced the launch of the 3rd batch of the Projects Management Academy (PMA) after successfully graduating 17 engineers from the first batch in 2012 and the second batch in 2016. These graduates of the PMA program will now take their place in alfanar future leaders.
• The 3rd batch is comprising of 16 engineers, 10 from the Construction division and 6 from the Industrial division, who will contribute to creating a versatile and intellectual environment during the 2-year PMA sessions. During the orientation session, which was held on March 8th, 2018, Mr. Moustafa Hassaan the acting training manager presented the Academy program framework, execution methodology, batch scheduling, PMA process and procedures of the extensive two-year program.
• Mr. Ahmed Saad, General Manager Project Execution P&W, delivered a motivating welcome speech to the participants as he articulated the importance of the PMA program and its effective influence of the previous PMA graduates and their valuable contribution to the company and for their future careers. The main pillar of PMA’s success can be attributed to alfanar Construction’s top management, and the direct support of Mr. Abdullah Al Hammad, President, alfanar Construction, and Mr. Jamal Wadi, Vice President - EPC, alfanar Construction.
• The third batch of PMA includes participants among all alfanar Business units, including the construction and industrial divisions who have passed the PMA assessment and interviews as part of the program requirements.

03-05-2017

• Based on the memorandum of understanding that was signed with the Korean company on the sidelines of MEE Exhibition, Dubai 2017, a new agreement has been signed recently in the presence of alfanar Chairman, Engineer Abdul Salam Al Mutlaq, to localize medium voltage breakers industry, on 23rd April 2017 at alfanar head office.
• The ratified agreement includes a license from LSIS allowing alfanar to localize the technology and to manufacture the medium voltage vacuum breakers inside its premises. Besides, LSIS will supply the components of the breaker, so that it can be assembled and tested in the medium voltage factory. On the other hand, LSIS undertakes the installation of an automated production and testing line in alfanar that will be identical with the one owned by LSIS in Korea, thereby upgrading the production capacity of alfanar in order to cover the regional markets with the highest quality products, knowing that this production line is considered as one of the newest in manufacturing medium voltage vacuum breakers worldwide.
• It is worth to mention that, the localization of the industry will enhance the strategic partnership between the two companies.

30-01-2017

• A VIP delegation from Saudi Electricity Company, led by the Chief Executive Officer, Eng. Ziyad Mohammed Al-Shiha, visited alfanar Industrial City recently to witness the diverse capabilities of alfanar’s industrial arm and the EPC contracting division and to discuss the potential opportunities of future business cooperation.
• The delegation was marked by the presence of the National Grid CEO Eng. Laith Al Bassam, and his team, which included VPs Eng. Mansoor Al Qahtani, Eng. Khaled AL Rashed, Mr. Suleiman Al Hobishi and other SEC department managers. The delegation was received by alfanar Chairman Eng. Abdul Salam Al Mutlaq along with Vice Chairman, Eng. Sabah Al Mutlaq, Eng. Abdullah Al Hamad, President alfanar Construction, Eng. Raed Al Eid VP Sales & Marketing and other department managers.
• The visit strengthens the longstanding business relationship between alfanar and SEC and highlights the strategic role of SEC in encouraging the national electrical industry. Eng. Ziyad expressed his gratitude of the effective efforts of alfanar and other national companies in the role they play in nationalizing the electrical industry in the Kingdom. He emphasized the shared vision of the two companies to expand and empower the national electrical industry that will have a positive impact on the Kingdom’s economy and its achievement of the 2030 Vision goals.
• The delegation toured alfanar’s various factories within the Industrial City, where they viewed the advanced manufacturing processes as well as the rigorous quality and safety tests conducted on the products.

• The SEC CEO and the accompanying delegates were impressed by the state of the art technology implemented throughout the factory production lines and facilities of alfanar Industrial City. Mr. Al-Shiha clearly stated, “We admire alfanar’s plans in nationalizing jobs and training of Saudi youth on new techniques in managing and operating its factories.” Mr. Al-Shiha pointed out that alfanar has played a major role as a SEC trusted partner, and who they count on for their current and future requirements.
• Mr. Al-Shiha added, “The SEC will continue to support national industry and national suppliers and will provide all the requirements and financial studies to facilitate their current and future ventures.”

• The delegation later met with top management, where they were shown the company's various services and products portfolio. The delegation was briefed about the Construction division and its contribution to support and execute the Kingdoms’ Power grid by successful completion of various power generation and distribution projects. alfanar Energy presented its plans for renewable energy development projects featuring the latest innovative technologies in support of the Kingdom’s renewable energy plans.
• The SEC and alfanar signed a memorandum of understanding on Research and Development and training pertaining to the international power grid market. Further discussions involved the cooperation of the two companies to achieve the 2030 Vision goals with focus on improving the power electricity sector, sustainable development and the nationalization of the industry.

26-12-2016

• Yet another accolade is bagged by alfanar, the first Saudi company provides SAS system (Substation automation system up to 380Kv) to the National Grid Saudi Arabia. alfanar’s commitment to product innovation has always been synonymous with superior customer experience and satisfaction with high performance products.
• alfanar SAS system is manufactured in conjunction with its system Integrator partner, Sprecher-Automation, an Austrian based and one of the leading European companies which offers switch gears and automation solutions for energy, industry and infrastructure Purposes.
• The attainment is considered as a big leap for alfanar electric, which is not only focused to bring the latest technologies to the Kingdom rather benefit from the Knowledge transfer to alfanar factories.
• For the past two and half years, stringent and rigorous efforts had been done, which includes several visits to the NG head office –Riyadh, and to arrange seminars for NG engineers in all their four divisions (Central, East, West& South). Several questions have been answered and open discussions were conducted about the SAS system based on the prearranged SAS Demo system.
• In line with that, NG engineers initiated audit visits to alfanar Automation factory in Riyadh and to Sprecher Automation factory in Austria. The NG engineering team was impressed at the extent of the technical advancement level of alfanar for technology settlement and Knowledge transfer to the Saudi market in a professional way.
• The achievement of alfanar will trigger to strengthen its capacity to the next level, where its prominence will be much stronger not only in Saudi but also in the GCC markets, thereby ensuring its capability to supply full electrical solutions to customer from cables, transformers, LV products and MV products to Supervisory and control systems, such as SAS (Substation Automation System).
• It is worth to mention that the automation factory is keen and steadily following its ambitious plan by building strategic partnership with international companies, resulting in Knowledge transfer and thereby providing sustainable solutions to the Smart Grid market, such as DAS (Distribution Automation System), SRMU (Smart Ring Main Unit) and Smart Metering, etc.
• As part of the new goals of 2030 vision, the Saudi government opens up the interest to explore the possibilities of next generation green & renewable energy. The smart solutions provided by alfanar to the Saudi market will always conform to the highest quality and safety standards.

31-05-2016

• Saudi Electricity Company (SEC) recently organized the 5th Suppliers Forum to discuss the company’s future plans, as well as honor its most key suppliers for 2015.
• As one of the distinguished and important suppliers in the Distribution sector, alfanar, represented by Mr. Raed Al Eid, General Manager – Project Sales, was honored with a shield of excellence by Mr. Ziyad Alshiha, President and CEO of Saudi Electricity Co.
• In the year 2015, alfanar emerged as one of the top suppliers for the Distribution sector, starting with an order for the supply of 127 ring main units (SFA). It went on to supply various other distribution products worth SR 691 million for 2015, including 8,500kms of low and medium voltage cables worth SR437 million and 4,150 transformers worth SR 243 million to the various projects of Saudi Electricity Company.
• While honoring distinguished vendors, Mr. Ziyad stressed that the SEC considered vendors as true partners and supporters within the process of improving and developing electrical services to customers in the entire Kingdom.

23-03-2016

• With 260 MSAR awarded contracts, alfanar takes part in the project inauguration of 33KV electrical supply, as the key supplier of MV cables for the Riyadh Metro project
• The Inauguration ceremony for the 33KV Electrical Supply of King Abdul Aziz Public Transport Project (Riyadh Metro) was held on Sunday 20/12/2015 under the patronage of Mr. Tarek Al Fares, Vice Undersecretary, Higher Commission for the Development of Riyadh and Eng. Mosaid Al Jubair, Central Region Head, Saudi Electricity Company.
• Being a key strategic partner for the landmark project, alfanar received a special invitation to the Inauguration ceremony as a token of merit for its prominent performance in manufacturing & supply 93% of 33KV Medium voltage cables for the Riyadh Metro project totaling to 1,115kms in length and amounting to SR 263 million.
• It is worth mentioning that six major contractors are participating in the excavation & laying of 500KM of underground cables to cover the project in Riyadh, which require manufacturing & supply 1200KM of underground cables, adding up the project value to 730 million.
• Representatives from alfanar attended the inauguration ceremony, included Mr. Abdul Rahman AL Ahmed, Vice President – Marketing Communications, Mr. Raed Al Eid, General Manger - Sales & Marketing, Mr. Amer AL Malouhi, and Executive Manager – Projects Sales and Mr. Ahmed Abbas Imam Senior Sales Engineer
• This project is marked as one of the biggest achievements of the alfanar projects Sales team, whose cooperation with contractors leads to smooth operation and execution.

07-02-2016

• alfanar, one of the leading companies in Saudi Arabia with market leadership in electrical products and construction, recently announced that it is finalizing the statutory procedures for the 100% acquisition of the shares in German based Heinrich Kopp from Palero Invest, in a bid to strengthen and expand its global presence.
• Heinrich Kopp is a well-known brand in the European market specializing in the manufacturing of switchgears and other household control systems. The acquisition will include all the company’s operations across Europe, including facilities in Wijchen (Netherlands), Vienna (Austria), Messaadine (Tunisia), in addition to the main manufacturing center at Kahl, Germany.
• Mr. Abdulsalam Al Mutlaq, Chairman, alfanar group, during the announcement stated, “The acquisition comes at a time where alfanar is aggressively involved in expanding its product portfolio and the markets it operates in as well as reaching out to new markets”. He further added that, “by this acquisition, alfanar will further have access to the European markets and enhance its industrial capabilities in the Kingdom.”
• Upon completion of the deal, alfanar will also transfer The 550 workforce of Heinrich Kopp, adding to its already 22,000 strong employees.
• From a modest start in 1976, alfanar has grown through the years, to become one of the formidable and leading companies in Electrical manufacturing, which includes manufacturing of all electrical products for construction industry and related engineering services running several design and development centers and a number of factories in Middle East, Asia, and Europe. The company is also involved in the development and construction of renewable and conventional power as well as in providing ancillary engineering services.